About 5% of people who have websites are happy with the results of their website.  
If you’re not in that 5%, let’s talk about some things that could make a difference.
 
What’s the Headline on Your Website?
Is it “home page”?  Sorry, folks, that’s boring.  If you want someone to read your home 
page, have a headline that speaks to him and his needs.  A good headline is exciting
 and gets him involved.  It tells him what to expect.  It addresses the most  important
 first principle of marketing (What’s in it for me? See last blog segment).  
If you expect someone to read your web page, make it appealing to him to do so.  
How appealing do you really think it is to read, HOME, then all about how you got 
into your breed of livestock or moved to your farm?  Why would he care?  
Why don’t you tell him why his life would be improved by doing business with you,
 then he’ll be VERY interested.  Start with a good headline.
 
How’s the Formatting?
There’s a way to format for web sites that makes them a whole lot more readable.  
Some of the best things to do are:
     ►Break it up into very shot paragraphs with lots of white space.
     ►Indent important ideas or quotes.
     ►Use bullet points whenever you have a list of ideas
     ►Bold the first sentence in a paragraph.  It should be the main idea so make it 
stand out.
 
Tell the visitor what you want them to do
Every page needs a call to action.  Tell them to call you or send an email or show up, 
or go to the next page or buy now.  If they’ve read the page they’re suggestible, 
so suggest some action.
 
The difference between a good website and a poorly designed one is huge. 
 If you would like me to review your website for design and marketing principles, 
ask for some help.  It might be one of the best investments you can make.  
See review services at my web site…  http://beyondthesidewalk.com/reviews.shtml