A good sales person will be finding out more about his customers all the time.  That’s how you get better at meeting his needs.  So, when you’re talking with a customer, or a potential customer, here are some questions¾and the starts of questions¾you can use.  Starts because the endings might be different for different kinds of businesses, so you fill in the blanks. 

Try memorizing two or three that make sense for your kind of product and customer.  That way it will sound natural,  as though you really want to help him (which you do, right?)  Experts say practice 25 times to make them your own! 

What are you looking for?

What have you found……?

How do you intend to………….?

What’s been your experience?

How do you figure out……?

Why is that a deciding factor?

What do you like about…………?

What would you change about……? (not ‘what don’t you like?’)

How are you now handling…………….?

What does your family think about…….?

What makes you decide about……….?

Are there other aspects………….? 

The more you know, the better you can meet his needs, wants and preferences.  That’s serving your customer which is where customer service starts.