►Get friendly, get comfortable.  If you’re writing, imagine you’re talking to a friend and write that way.  If you’re in person, develop some rapport (that means some things in common, a bond, some empathy). 

►Be the happiest and most enthusiastic person they’ve seen in a long time. 

►Tell why you’re different than anyone else selling alpacas, emus, goats, horses, organic edibles, fiber products, crafts or services.  What sets you apart from every other business.   

►Say it all in terms of how it helps, not just the facts about what you have for sale (want them to do). 

►What ever you say or write, say it in terms of “you” and “your” not “me” and “I”. 

►When you’re talking to someone in person, take notes. 

►Get him involved by asking him to DO something¾hold a halter, help you move something, hold a baby, send in a coupon, check a box, sign up for a newsletter, sample your product, etc. 

►Use testimonials to show people that others have been delighted with your product. 

►If you get approval along the way, you’re more likely to get approval at the end.  “Don’t you agree?”  “Can you see how this helps?”  “Isn’t it?”  “Wouldn’t it?”  These sentences can help in writing as well as in person. 

►What are the likely objections to your product (or what you want them to do)?  Figure out ahead of time how to overcome those objections.  Is it price?  Tell them about your payment plan.  Is it about delivery?  How do you manage that?  If you want someone to go out with you are they likely to be very busy?  Give them two or three possibilities.  If someone objects that they are not ready yet, be ready to tell they why they loose out if they don’t buy (do) now.  If they want it in a different size (color, style, quantity) tell them how you’ll provide that.  Whatever it is you’re trying to ‘sell,’ you know what the likely objections are, be ready to address them. 

►Strive for a real relationship with your customers because you care.  Long-term trumps short-term every time.